Marketing your work is not a simple thing. The situation is even more complicated when it comes to small markets. However, with a proper plan and strategy, you should be able to optimize the results. These three tips that we are about to share have proven to be helpful for many photographers.
- Analyze the market
The most important step is to analyze the market. Do you know the number of people that are part of the local market? What about their average income? Are there more male or female customers? By finding out more about the local market, you will be able to determine the best services and products for them. Luckily, you can find this data online, so you don’t have to spend much time to figure out who can be your potential client.
- Target a specific audience
Once you have a better understanding of the local market, it is the right time to target the audience with adequate marketing activities. For instance, in case you are focused on headshot photography, you should look for the places where your audience usually goes. If you take some time to do the research you will probably find some useful networking events where you can showcase your work. This is a great way to display your photography.
There are many websites on the Internet which allow you to find events in your area and some of them even allow registered users to add these events to a specially designed calendar and get reminders for these events. But, in order to get clients or to be more interesting to the potential clients, you must be proactive. This means that you should talk to people. If you notice that there is real interest in your services, you should ask for their email and share your business card.
- Organize the marketing elements
Finally, you should organize all the marketing elements in this process. For instance, when you know your local market and you have shared your work with your target audience, you must create a website that will meet their expectations. Find a way to promote your work in an efficient way. You should never display photos that belong to completely different categories and photos with different quality. Make sure that the audience understands what you are doing and what they can get from you.
Follow these photo marketing tips for success.
— BeachCamera (@BeachCamera) 12 de julio de 2017