There are literally dozens of social media network out there – from Facebook and Instagram to Pinterest and Twitter. So, it is quite understandable why photographers have so many dilemmas when they want to select one of these networks to display their work and get better exposure. You can’t use all of them because this would be a very time-consuming task. So, if you want to use social media to promote and market your photography business, then you should learn more about the most popular networks.
The list starts with Facebook which is by far the most popular social media network in the world. Many model, wedding and portrait photographers were able to skyrocket their careers thanks to this network. Communication with potential and existing clients through Facebook is very simple. In addition, you can make ad campaigns easily too. Don’t forget that the majority of Facebook users are older than 25.
So, besides havig a photo website you also need a social media profile. One of the platforms that is popular around the globe is Twitter. Twitter started as a textual microblogging platform, but photography has become a very important element of this social media network in the last few years. However, many photographers complain that it’s a little bit difficult to use it for the promotion of their work. If you want to use Twitter for this purpose, it’s better to use it for sharing news and promotions.
Now here’s a social media network that is completely focused on photography. This network which is now part of the Facebook company is especially popular among people between 18 and 29 years. Model, wedding and high school senior portrait photographers are the types of photographers that can benefit the most from Instagram. You can start a paid ad campaign too. If you decide to use Instagram, check the Instagram Stories feature.
Pinterest is a very popular social media platform, especially for women. For example, many brides use it to get ideas that can help them enjoy a perfect wedding. Obviously, a good wedding photographer can benefit from their Pinterest presence. Creating a profile on this platform is very easy and sharing photos is even easier. Remember that homeowners interested in renovating and remodeling homes use Pinterest too which means that real estate photographers might find it helpful too.
LinkedIn is a social media network for professionals. Take some time to create a professional looking profile and display your work there. You will establish yourself as a true professional on the Internet.
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— Michelle O (@MsPurplePumpkin) 12 de julio de 2017